Our Approach

We specialize in translating world-class hospitality standards into practical systems for hotels, hospitality technology companies, and retail businesses. Our methodology combines the rigor of five-star service with the flexibility modern operations demand.

Our Expertise

Operational Excellence We diagnose service breakdowns others miss, then build systems that prevent them. From guest journey mapping to staff scheduling optimization, we focus on the details that distinguish exceptional properties from merely good ones.

Training & Development Our programs merge behavioral science with hospitality fundamentals. We create onboarding flows, service standards documentation, and ongoing training curricula that stick—backed by engagement metrics and guest satisfaction KPIs.

HR Integration Service excellence requires more than good intentions. We embed HR discipline into daily operations through behavior-based OKRs, real-time feedback protocols, and compliance systems that managers actually use.

Change Management Whether navigating property transitions, technology implementations, or service model overhauls, we guide stakeholders through complex changes with structured timelines and clear communication that keeps projects moving.

Select Engagements

• Redesigned service standards for a boutique hotel group, increasing guest satisfaction scores by 22%

• Built complete L&D curriculum for hospitality tech startup's customer success team

• Guided independent hotel through ownership transition while maintaining Forbes Travel Guide standards

• Created operational playbooks for luxury retail expansion into new markets

Working Together

Every engagement begins with listening. We invest time understanding your specific challenges before proposing solutions. Our recommendations come with implementation roadmaps, success metrics, and the operational reality that comes from decades in hospitality.

Parker Sorenson was founded in 2012 by [Your Name], following leadership roles at Peninsula Hotels and experience as a Forbes Travel Guide inspector.

Connect / Back to Home